Goldfish Awards Film RETAIL by Acw Grey Tel-Aviv

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Industry Business equipment & services
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Creative Director Tal Riven
Art Director Lena Shein, Itan Cohen, Yosi Even Kama
Copywriter Zach Feldman, Yael Apfelbaum
Editor Oron Caspi
Released December 2010

Credits & Description

Category: Internet Film
Agency: ACW GREY
Production Company: ACW GREY, Tel Aviv, ISRAEL
Date of First Appearance: Dec 19 2010
Chief Creative Officer: Yonatan Stirin
Creative Director: Tal Riven
Copywriter: Yael Apfelbaum/Zach Feldman
Art Director: Lena Shein/Itan Cohen/Yosi Even Kama
Agency Producer: Rony Rotman
Advertiser's Supervisor: Revital Shif
Editor: Oron Caspi
Cameraman: Oron Caspi
Account Manager: Dani Brande

English Description
A spoof on the "victim's testimonial" genre (blurred speaker tells his touching/ shocking story to the camera). In this case it's a young art director, who "fell" into retail, in reference to drug addiction stories. He started with a strip and some "squares" here and there and soon enough he was doing "doubles", inserts and what not.
Now, a non profit brief donation is his one chance to pull himself together, and take the route of decent creative and prizes (as the "goldfish" creative contest lies ahead)