Gold's Gym Film STRONG STORIES HARRY by McKinney New York, Uber Content

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Industry Sports and Health Clubs, Gyms
Media Film
Market United States
Agency McKinney New York
Director Eliot Rausch
Creative Director Bertrand Garbassi
Art Director Meg Sewell
Copywriter Mona Hasan
Producer Executive Producer Of Media Arts
Account Supervisor Michelle Williamson
Editor Nick Adcock
Agency Uber Content
Released December 2010

Credits & Description

Category: Internet Film
Product/Service: GYM
Agency: McKINNEY
Production Company: UBER CONTENT, Los Angeles, USA
Date of First Appearance: Dec 27 2010
Chief Creative Officer: Jonathan Cude
Creative Director: Group Creative Director: Ellen Steinberg
Copywriter: Mona Hasan
Art Director: Meg Sewell
Agency Producer: Brian Fox
Account Supervisor: Account Director: Rod Brown/Account Supervisor: Anne Newton
Producer: Executive Producer: Preston Lee
Director: Eliot Rausch
Editor: Nick Adcock
Planner: Chief Strategy Officer: Andrew Delbridge
Other Credits: Audio/Mix Engineer: Gary Pearce/Talent: Harry Jagoda/Jason Urbanski/Monica Garcia

English Description

Gold’s Gym believes everyone is strong in their own way. And to prove it, we gave the mic to Gold’s members. In a campaign called Strong Stories, Gold’s Gym members share their individual stories of strength. Online, we find “Harry,” a real-life look at a 97-year-old man and his quest to reach 100. More than a testimonial, “Harry” is a moving example of how Gold’s can help people reach both physical and emotional goals, overcome doubts and realize their full potential.