Volkswagen Film WHEEL (FRENCH) by V Agency Paris

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WHEEL (FRENCH)

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Industry Cars
Media Film
Market France
Agency V Agency Paris
Released November 2003

Awards

Effie France 2004
The Winners - Grand Prix
The Winners Automotive Winner

Credits & Description

Description / Synopsis

A very young guy is in front of his new Golf Wembley. One of the tires is flat. But, when he is changing the wheel, an other guy comes and begins to steal the back wheel…
Context

The Golf Wembley has a so cheaper price for a Golf than very young people could buy it, and other people can't believe it.
Philosophy/Solution

Show very young people have the money to buy a Golf Wembley in order to demonstrate that this car isn't so expensive and is for everybody.
Title "Wheel (French)"
Original Title "La roue"
Agency agence .V.
City Saint-Ouen
Production Company: Les Télécréateurs
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Golf Wembley
Business Sector Cars
Date of First Publication 10/1/2003
Market France
Country of Production France
Language French
Type Television
Length 20 seconds
Tagline Be carefull, people could think it's not yours
Original Tagline Attention, on pourrait croire qu'elle n'est pas à vous
Awards Grand Prix Stratégies de la Publicité, 2004 (Winner) for Automotive
Creative Director Christian Vince, Xavier Real Del Sarte
Art Director Hugues Pinguet
Copywriter Olivier Apers
Director Patrick Forsberg
Agency Producer Corinne Persch
Sound Designer Guillaume Legwen