Goodyear Film Make A Name by GSD&M Austin

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Make A Name

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Industry Tires
Media Film
Market United States
Agency GSD&M Austin
Chief Creative Officer Jay Russell
Creative Director Dale Austin, Brandon Curl
Copywriter Dale Austin, Brandon Curl
Production Skunk
Director Brent Harris
Released February 2018

Credits & Description

Brand: Goodyear
Agency: GSD&M
Geo: United States of America
Chief Creative Officer: Jay Russell
Chief Executive Officer: Duff Stewart
Group Creative Director: Bill Bayne
Group Creative Director: Bill Marceau
Creative Director/Copy: Brandon Curl
Creative Director/Art: Dale Austin
Director of Production: Jack Epsteen
Producer: Stefany Strah
Account Director: Sabia Siddiqi
Account Supervisor: Cat Snyder, Gigi Baffi, Audrey Henderson
Account Manager: Katherine LaViscount
Director of Business Affairs: Lindsay Wakabayashi
Associate Director of Business Affairs: Lara Drew
Chief Strategist: Andrew Teagle
VP Group Strategy Director: John D’Acierno,
Strategist: Nick Howard
PR Communication Manager: Chelsey Korman
Project Manager: Christie Shepard
PRODUCTION: Skunk US
Director: Brent Harris
Executive Producer: Jeanne Stawiarski
Director of Photography: Justin Brown
Line Producer: Ed Callaghan
EDITORIAL: Spot Welders
Managing Partner: David Glean
Editor: Michael Heldman
Executive Producer: Carolina Padilla
VFX & FINISHING: Shipping+Handling
Managing Partner: David Glean
Creative Director / VFX Lead: Casey Price
Flame Artists: MB Emigh, Chris Moore, Mark Loso, and James Buongiorno
Flame Assistants: Austin Lewis & Ted Stanley
Executive Producer: Scott Friske
MIX: Pony Sound
Audio engineer: Corey Roberts
"I Got a Name" Music Production
Engineer: Chris Wilkinson
Recording Artist: AJ Croce
Published: February 2018
Synopsis:
Those who live up to their names, make one for themselves.
Tire company and long-time NASCAR partner, Goodyear, is out with a new :60 commercial entitled “Make a Name.” Set to Jim Croce’s iconic song “I Got a Name” (covered by his son, A.J. Croce), the spot highlights the relationship between Goodyear and Dale Earnhardt Jr., who’s recently decided to embrace retirement by joining NBC’s broadcast team as an on-air commentator.