PROJECT RE: BRIEF, A FILM ABOUT RE-IMAGINING ADVERTISING by Johannes Leonardo for Google

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PROJECT RE: BRIEF, A FILM ABOUT RE-IMAGINING ADVERTISING

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Industry Search Engines
Media Film
Market United States
Agency Johannes Leonardo
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Best Digitally Led Integrated Campaign Silver
Film Lions Branded Content Internet Film Bronze

Credits & Description

Type of entry: Internet Film
Category: Branded Content Internet Film
Advertiser: GOOGLE
Product/Service: DISPLAY ADVERTISING
Agency: JOHANNES LEONARDO New York, USA
Advertiser GOOGLE
Product DISPLAY ADVERTISING
Entrant JOHANNES LEONARDO New York, USA
Type of Entry: Internet Film
Category: Branded Content Internet Film
Title: PROJECT RE: BRIEF, A FILM ABOUT RE-IMAGINING ADVERTISING
Advertiser/Client: GOOGLE
Product/Service: DISPLAY ADVERTISING
Entrant Company: JOHANNES LEONARDO New York, USA
DM/Advertising Agency: JOHANNES LEONARDO New York, USA
2nd DM/Advertising Agency: GOOGLE New York, USA

Brief Explanation
Project Re: Brief is an inspiring story about the need for creative thinking amidst enormous technological shifts in the way we communicate. The film documents a grand experiment whereby Google partners with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work for a medium they know almost nothing about: the web.
Project Re: Brief aims to shake up the ad industry and inspire new creative uses for digital advertising. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.