CHROME SPEED TESTS by BBH New York for Google

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CHROME SPEED TESTS

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Industry Search Engines, Business equipment & services
Media Film
Market United States
Agency BBH New York
Director Aaron Duffy
Executive Creative Director Pelle Sjoenell, Calle Sjoenell, Robert Wong Of Google Creative Lab
Art Director Steve Peck
Copywriter Jared Elms
Producer Michael Solomon, Meagen Carroll, Sam Penfield, Krystn Wagenberg
Account Supervisor Ben Malbon
Editor Charlie Johnston
Released June 2011

Awards

Cannes Lions 2011
Film Lions Internet Film Gold
Cyber lions Viral video Silver
Film Craft Lions Production Design Bronze
Film Craft Lions Sound Design Bronze

Credits & Description

Type of Entry: Other Film Content
Category: Internet Film
Title: CHROME SPEED TESTS
Advertiser/Client: GOOGLE
Product/Service: CHROME BROWSER
Entrant Company: BBH New York, USA
Advertising Agency: BBH New York, USA
2nd Advertising Agency: GOOGLE CREATIVE LAB New York, USA
Chief Creative Officer: Kevin Roddy
Executive Creative Director: Pelle Sjoenell/Calle Sjoenell/Robert Wong Of Google Creative Lab
Art Director: Steve Peck
Copywriter: Jared Elms
Agency Producer: Orlee Tatarka
Account Manager: Rossa Hsieh/Jessica Bigarel/Google Creative Lab
Account Supervisor: Ben Malbon
Production Company: FIRST AVE MACHINE New York, USA
Director: Aaron Duffy
Producer: Sam Penfield/Michael Solomon/Krystn Wagenberg/Meagen Carroll
Editor: Charlie Johnston
Sound Design/Arrangement: Joseph Fraioli/Jafbox Sound
Brief Explanation:
Since there is no benchmark for speed on the Internet, we created one and called it "Chrome Fast." To demonstrate how fast "Chrome Fast" really is, we tested the rendering speed of Google's Chrome browser against the speed of things in real life that are fast – a potato gun, sound waves, and lightning. We filmed everything live in slow motion without any CG effects. The result was an engaging way to visualize speed and proof that Google Chrome is the fastest browser.