Google: DEMO SLAM: REALTIME KARAOKE by Johannes Leonardo for Google

Adsarchive » Film » Google » Google: DEMO SLAM: REALTIME KARAOKE

Google: DEMO SLAM: REALTIME KARAOKE

Pin to Collection
Add a note
Industry Search Engines, Business equipment & services
Media Film
Market United States
Agency Johannes Leonardo
Director Tim Abshire
Art Director Dave Tomkins, Alex Romans
Copywriter Alex Romans, Ben Clare, Iain Nevill
Producer James Blom, Joby Barnhart, Douglas Howell
Editor Tyler Temple-Higgins
Released June 2011

Awards

Cannes Lions 2011
Film Lions Internet Film Gold

Credits & Description

2 of 5 Campaign
Type of Entry: Other Film Content
Category: Internet Film
Title: DEMO SLAM: REALTIME KARAOKE
Advertiser/Client: GOOGLE
Product/Service: GOOGLE INNOVATIONS
Entrant Company: JOHANNES LEONARDO New York, USA
Advertising Agency: JOHANNES LEONARDO New York, USA
Chief Creative Officer: Jan Jacobs/Leo Premutico
Art Director: Dave Tomkins/Ben Clare/Alex Romans
Copywriter: Iain Nevill/Ben Clare/Alex Romans
Agency Producer: Matthew Mattingly
Account Manager: Dean Rubinstein
Production Company: RABBIT CONTENT New York, USA
Director: Tim Abshire
Producer: Douglas Howell/Joby Barnhart/James Blom
Editor: Tyler Temple-Higgins
Sound Design/Arrangement: Will Bates/Phil Mossman/Lucy Alper
Music: Artist/Title: Fall On Your Sword
Brief Explanation:
Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world.
To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.
By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.