Google Film TAB PLAY by AOI Pro., Hakuhodo Tokyo

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TAB PLAY

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Industry Software & Multimedia Productions, SaaS
Media Film
Market Japan
Agency AOI Pro.
Agency Hakuhodo Tokyo
Director Sho Yanagisawa
Executive Creative Director Masaru Kitakaze
Creative Director Keiichi Motoyama
Art Director Takumi Oguri
Copywriter Taku Tsuboi
Producer Tamono Yakushiji, Akira Hosaka, Kohei Matsuda, Hisaya Kato Aoi Pro
Account Supervisor Koji Takahama
Editor Junya Otsuka
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: GOOGLE JAPAN
Product/Service: GOOGLE CHROME
Agency: HAKUHODO
Production Company: AOI ADVERTISING PROMOTION, Tokyo, JAPAN
Date of First Appearance: Nov 25 2010
Executive Creative Director: Masaru Kitakaze
Creative Director: Keiichi Motoyama
Copywriter: Taku Tsuboi
Art Director: Takumi Oguri
Account Supervisor: Koji Takahama
Advertiser's Supervisor: Kaori Negoro
Producer: Akira Hosaka/Kohei Matsuda/Tamono Yakushiji/Hisaya Kato
Director: Sho Yanagisawa
Editor: Otsuka
Sound Design/Arrangement: Toru Midorikawa/Mutsumi Hamano
Post Production: Imagica
Animation: Shirogumi
Cameraman: Takashi Horinouchi
Account Manager: Takehiko Kawakubo
Planner: Jin Saito
Cinematographer: Takashi Horinouchi
Editing Company: Imagica
Other Credits: Production Manager : Masahiro Kawaguchi

English Description
Google Chrome’s great with processing speed, and comfort of not slowing down by opening many tabs. We virtually communicated this USP (Unique Selling Promotion) by creating a flip book using a number of tabs. A workshop was opened, gathering 52 people. They colored 300 pictures, opening the tabs at once and by closing them we created a flip book “Tab Play”.