Google: GOOGLE INSTANT WITH BOB DYLAN by Johannes Leonardo for Google

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Industry Search Engines, Business equipment & services
Media Film
Market United States
Agency Johannes Leonardo
Chief Creative Officer Jan Jacobs, Leo Premutico
Production LOST PLANET
Released June 2011

Awards

Cannes Lions 2011
Film Lions Commercial Public Services Bronze

Credits & Description

Type of Entry: Product & Service
Category: Commercial Public Services
Title: GOOGLE INSTANT WITH BOB DYLAN
Advertiser/Client: GOOGLE
Product/Service: GOOGLE INSTANT SEARCH
Entrant Company: JOHANNES LEONARDO New York, USA
Advertising Agency: JOHANNES LEONARDO New York, USA
Chief Creative Officer: Jan Jacobs/Leo Premutico
Agency Producer: Matthew Mattingly
Production Company: LOST PLANET New York, USA
Brief Explanation:
Google Instant is a new search feature that shows results as you type. By predicting your search and showing results before you finish typing, Google Instant helped save 2-5 seconds per search. We needed to share to this technological innovation with the world.
To demonstrate this technological leap that revolutionized how fast one could find results; we chose Bob Dylan as a symbol of transformation, with the song that marked his transition from folk to the electric guitar.

The Film titled Google: GOOGLE INSTANT WITH BOB DYLAN was done by Johannes Leonardo advertising agency for Google in United States. It was released in Jun 2011.