DEMO SLAM: STEALING THE LOGO by Google Creative Lab, Johannes Leonardo, Rabbit Content for Google

Adsarchive » Film » Google » DEMO SLAM: STEALING THE LOGO

DEMO SLAM: STEALING THE LOGO

Pin to Collection
Add a note
Industry Portals
Media Film
Market United States
Agency Google Creative Lab
Agency Johannes Leonardo
Director Trevor Mcmahan
Art Director Dave Tomkins
Copywriter Iain Nevill
Producer James Blom, Joby Barnhart, Douglas Howell
Editor Tyler Temple-Higgins
Agency Rabbit Content
Released October 2010

Credits & Description

Category: Internet Film
Advertiser: GOOGLE
Product/Service: GOOGLE INNOVATIONS
Agency: JOHANNES LEONARDO
Agency: GOOGLE CREATIVE LAB
Production Company: RABBIT CONTENT, New York, USA
Date of First Appearance: Oct 19 2010
Chief Creative Officer: Jan Jacobs/Leo Premutico
Copywriter: Iain Nevill
Art Director: Dave Tomkins
Agency Producer: Matthew Mattingly
Producer: Douglas Howell/Joby Barnhart/James Blom
Director: Trevor Mcmahan
Editor: Tyler Temple-Higgins
Sound Design/Arrangement: Will Bates/Phil Mossman/Lucy Alper
Music: Fall On Your Sword
Account Manager: Dean Rubinstein
Director Of Photography: Matt Santo
Editing Company: Lost Planet

English Description
Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world.

To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.

By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.

With over 905 million impressions, 9 million combined Youtube and site video views; the world had watched an equivalent of 17 years worth of tech demos.
The boring tech demos, boring no more.