MESSAGES FOR JAPAN by Johannes Leonardo for Google

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MESSAGES FOR JAPAN

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Industry Portals
Media Film
Market United States
Agency Johannes Leonardo
Director Nicolas Routzen Wilson
Art Director Alex Romans, Ben Clare
Copywriter Alex Romans
Account Supervisor Carter Collins
Production Post Millennium
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: GOOGLE
Product/Service: GOOGLE TRANSLATE
Agency: JOHANNES LEONARDO
Production Company: POST MILLENNIUM, New York, USA
Date of First Appearance: Apr 11 2011
Chief Creative Officer: Jan Jacobs/Leo Premutico
Copywriter: Alex Romans/Ben Clare
Art Director: Alex Romans/Ben Clare
Agency Producer: Alyssa St. Vincent
Account Supervisor: Carter Collins
Director: Nicolas Routzen Wilson
Music: Stenfert Charles
Account Manager: Dean Rubinstein

English Description
On March 11th, a massive 9.0-magnitude earthquake occurred near the northeastern coast of Japan, creating extremely destructive tsunami waves. As the country turned from immediate disaster response to the next phase of rebuilding, we created an online campaign that utilized Google Translate technology to convert messages of support from around the world into Japanese, and then displayed them online for those affected to read.