Got Milk? Film GORGEOUS HAIR by Goodby Silverstein & Partners San Francisco

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Industry Milk
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director Jeff Goodby
Copywriter Rus Chao
Production Smuggler
Art Director Associate Cd - Kevin Koller
Producer Karen O’Brien
Account Supervisor Ashley Weber
Editor Chan Hatcher @ Numbersix
Released March 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: GOT MILK?
Product/Service: MILK
Production Company: SMUGGLER, Hollywood, USA
Date of First Appearance: Mar 22 2010
Executive Creative Director: Jeff Goodby
Creative Director: Jeff Goodby
Copywriter: Rus Chao
Art Director: Kevin Koller
Agency Producer: Rachel Seitel
Account Supervisor: Ashley Weber
Producer: Karen O'brien
Director: Jeff Goodby
Editor: Chan Hatcher
Sound Design/Arrangement: Lime And Gsp
Post Production: Mass Market
Animation: Mass Market
Music: Original Score By Human
Account Manager: Krista Kelly
Cinematographer: Joost Van Gelder
Editing Company: No6

English Description

The brand of “got milk?” began with a world-famous strategy: deprivation. Over the years, we have used the absence of milk to dramatize its benefits—be that through a mouthful of cookies and no milk to wash it down, or a body suffering from brittle bones, broken nails, bad teeth and dull hair.

But for this year’s campaign, the plan was to focus on the “looking good” health benefits of milk—the strong teeth, toned muscles and shiny hair that can be obtained when you drink it.
And so we decided to turn the problem of deprivation on its head. This year, the problem with milk became a problem of surplus.

Welcome to Mootopia. Here, milk is abundant—flowing like water down streams and over waterfalls. And since there’s so much milk to drink, the Mootopians that live there have perfect bones, perfect skin, perfect hair and perfect teeth. But, as we find out, it’s all just a little too perfect