|Industry||Grocery and Other foods|
|Agency||Clemenger BBDO Sydney|
|Executive Creative Director||Richard Maddocks|
|Art Director||Baz Baker|
Credits & Description
The commercial tells the story of one little grain’s dream to become a chip, despite his family and friends’ belief that his destiny is to grow up into a piece of bread. The young grain however, follows his dream and becomes the first ever Grainwaves chip.