Smiths Film Smiths Chip: Grainwaves by Clemenger BBDO Sydney

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Smiths Chip: Grainwaves

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Industry Grocery and Other foods
Media Film
Market Australia
Agency Clemenger BBDO Sydney
Director Damian Stocks
Executive Creative Director Richard Maddocks
Art Director Baz Baker
Copywriter Chris Pearce
Released September 2008

Credits & Description

The commercial tells the story of one little grain’s dream to become a chip, despite his family and friends’ belief that his destiny is to grow up into a piece of bread. The young grain however, follows his dream and becomes the first ever Grainwaves chip.

Advertiser: Smiths Chips
Product: Grainwaves
Agency: Clemenger BBDO, Sydney
Executive Creative Director: Richard Maddocks
Copywriter: CHRIS PEARCE
Art Director: Baz Baker
Agency Producer: Jo Howlett and Rebekah Lawson
Director: Damian Stocks
Production Company: Eye Candy Animation
Country: Australia
Sound: Andrew Stevenson