ELEVATOR by Cravero for Molinos Rio De La Plata

ELEVATOR

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Argentina
Agency Cravero
Director Javier Garrido, Sebastian Sigal
Creative Director Toto Marelli
Art Director Diego Urbano
Copywriter Federico Willhem
Producer Pompi Huarte, Melina Nicocia, Juan Bucich
Account Supervisor Elizabeth Ares
Editor Alejo Santos
Released January 2013

Credits & Description

Advertiser: GRANJA DEL SOL (MOLINOS RIO DE LA PLATA)
Agency: CRAVERO
Category: Savoury Foods
Advertiser's Supervisor: Carolina Marro
Planner: Elizabeth Ares
Account Supervisor: Elizabeth Ares
Copywriter: Federico Willhem
Chief Creative Officer: Juan Cravero
Editing Company: Labaque Vfx
Producer: Melina Nicocia
Director: Sebastian Sigal
Director Of Photography: Christian Cottet
Editor: Alejo Santos
Art Director: Diego Urbano
Account Manager: Beatriz Suarez
Sound Design/Arrangement: Inaudito
Producer: Juan Bucich
Director: Javier Garrido
Agency Producer: Pablo Gagni
Producer: Pompi Huarte
Creative Director: Toto Marelli

Brief Explanation
"Feminine Side" is a TV commercial that reveals how every man, including the most manly ones, has a feminine side. And sometimes, its thanks to it that they discover new things that they end up liking or even loving.