Greenpeace Film BBQ Song - You Don’t Need All That Meat by Les 84 Paris

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BBQ Song - You Don’t Need All That Meat

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market France
Agency Les 84 Paris
Creative Director Olivier Bienaime, Herve Bienaime
Art Director Leo Sattin
Copywriter Etienne Vaast
Released July 2018

Credits & Description

Alternative title: le tube de l’été qui dénonce la surconsommation de viande
Campaign: BBQ Song
Group: Gangsta Grill
Song Title: You don’t need all that meat
Brand: Greenpeace France
Agency: 84.Paris
Country: France
Creative Directors: Olivier Bienaimé, Hervé Bienaimé
Strategic Planners: Nicolas Camillini, Lucie Dominique, Charlotte Faure
Art Director: Léo Sattin
Copywriters: Etienne Vaast
Agency Managers: Arnaud Depaul, Gwenaëlle Argat , Shirley Halimi
84.Paris Production Studio: Martin Dhote, Paul Perrier
Agency Producer: Michaël Ligier, Milena Tarriere
Sound Production: Attention O Chiens
Beatboxer / Imitator: Eklips
Media: Film
Support: Digital
Published: July 2018
Industrial Meat Production is Harmful to Humans, Animals and the Planet.
Nearly 80% of livestock bred for consumption in France is raised through industrial production, generating serious sanitary and environmental problems for the planet. It accounts for 14% of gas emissions worldwide, causes water pollution, and contributes to massive deforestation in certain regions across the globe. The average person eats 86 kg of meat per year in France, twice the world average, and the outlook is gloomy, with the global average set to double by 2050, according to Greenpeace France. In addition to the harmful impact on our environment, livestock raised in industrial production often face deplorable conditions and are treated with damaging antibiotics. The non-profit organization believes we need to act urgently and is launching its new campaign “BBQ Song”, just as the season gets underway.
To relay the message Greenpeace France turned to agency 84.Paris who created the music video “You Don’t Need All That Meat”. The ‘90s-style video features “Gangsta Grill”, an animoji group consisting of a pig (Notorious P.I.G.), chicken, sheep, and cow, who encourage us to reconsider what we put on the grill. Interpreted by French beatboxer and imitator Eklips who emulates the stylings of ‘90s hip hop artists and rappers like Notorious B.I.G., B-real of Cypress Hill, Snoop Dogg and Billy Lawrence, the song encourages listeners to reduce their meat consumption, eat locally, and consider vegetable alternatives.
“This video takes after the codes of 90s music videos”, explains Laure Ducos (Agriculture Campaigns at Greenpeace France). “We wanted to address barbecue amateurs an remind them of the problems industrial meat production causes on our health and environment. It’s not about depriving yourself this summer, but just consuming less and well: cut back on meat in favor of vegetables, and give preference to quality meat, produced locally.”