Greenpeace Film VIDEODEGRADABLE by McCann Madrid

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market Spain
Agency McCann Madrid
Executive Creative Director Santiago Lucero, Leandro Raposo, Pablo Stricker, Pablo Colonnese
Creative Director Ricard Figueras, Monica Moro
Art Director Roberto Ruiz
Copywriter Juan Manuel Corbalan
Account Supervisor Rosa Santamaria
Released April 2011

Credits & Description

Category: Interactive Film
Advertiser: GREENPEACE
Product/Service: GREENPEACE
Production Company: McCANN ERICKSON, Madrid, SPAIN
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Creative Director: Monica Moro
Copywriter: Juan Manuel Corbalan
Art Director: Roberto Ruiz
Account Supervisor: Rosa Santamaria
Account Manager: Angeles Porcel

English Description
We created the VIDEODEGRADABLE to catch the attention of Internet users: The first video in history that degrades every time you watch it.
Each time you play it, the video seems the same but something is gradually degrading: it’s the environment. Just as in real life, the surroundings, the environment and the conditions in which the videos take place continue to degrade as long as we do nothing to stop the process.