Magician by Ogilvy & Mather Mumbai for Greenply

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Magician

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Industry Wall & Floor Coverings
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Director Marc Raymond Wilkins
Executive Creative Director Sumanto Chattopadhyay
Creative Director Sujoy Roy
Art Director Richard Farmer
Copywriter Indrajeet Mookerjee
Producer Kareena Dalal
Production Joshua Tree
Released February 2013

Credits & Description

The TVC from Ogilvy & Mather Mumbai narrates the story of Shaurya, his journey, his accomplishments, the hurdles in his life and ends with his supreme triumph and the special relationship with his magic box. We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with and have tried to create a distinct emotional flavour by personifying the brand.
Category: Home appliances & furnishings
URL: http://www.joshuatree.in
Client: Greenply Industries
Agency: Ogilvy & Mather
Production: Joshua Tree
Country: India
Director: Marc Raymond Wilkins
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sujoy Roy
Copywriter: Indrajeet
Art Director: richard
Producer: Kareena Dalal
Executive Producer: Joshua Upputuru
Business Director: Pradipta Roy
DoP: Setu