Groupama Film My Protection - The Big Jump by Saatchi & Saatchi Milan

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My Protection - The Big Jump

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Industry Insurance
Media Film
Market Italy
Agency Saatchi & Saatchi Milan
Chief Creative Officer Agostino Toscana
Creative Director Alessandro Orlandi, Manuel Musilli
Art Director Ignazio Morello
Senior Copywriter Paulo César González, Elena Cicala
Production Think Cattleya
Director Maximilien Van Aertryck , Axel Danielson
Released November 2017

Credits & Description

'The Big Jump' is a social experiment that launches MY PROTECTION, a new modular insurance solution. Would you jump from a ten meters high trampoline? Saatchi & Saatchi and Groupama Assicurazioni asked this to a group of people to demonstrate that everyone faces life in a different way, that is why we need a customized insurance coverage. The web video will be on line from Monday, the 20th in two different cuts: the 30 seconds and the extended version of 2 minutes circa. The multichannel campaign will also have press, billposting and radio versions.
Media: Web Film
Category: Finance & insurance
Client: Groupama
Agency: Saatchi & Saatchi Italy
Production: Think Cattleya
Country: Italy
Director: Maximilien Van Aertryck 
Director: Axel Danielson
Chief Creative Officer: Agostino Toscana
Creative Director: Manuel Musilli
Creative Director: Alessandro Orlandi
Art Director: Ignazio Morello
Producer: Veriana Visco
Production company: Think Cattleya
Senior Copywriter: Elena Cicala
Senior Copywriter: paulo cesar Gonzalez
Sound Studio: Catsound
Planner: Lucas Conte
Digital Project Manager: Vincenzo Pascale
Digital Project Manager: Simone Roca
Account Director: Fausto Tumbarello
TV Producer: Erica Lora-Lamia
TV Producer: Manuela Fidenzi
Editor: Marcello Saurino
Head Of TV: Raffaella Scarpetti
Chief Executive Officer: Simone Masè
Account Executive: Carolina Cenci
Account Executive: Veronica Costantino