Gruppo Mediobanca Film CHE BANCA! by Casiraghi Greco

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CHE BANCA!

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Industry Banking & Financial Services
Media Film
Market Italy
Agency Casiraghi Greco
Director Gerard De Thame
Creative Director Cesare Casiraghi
Art Director Emanuele Pezzetti
Copywriter Luca Corteggiano
Producer Anna Sica, Lorenzo Ulivieri
Editor Guido Notari @ Damaso Queirazza
Production The Family Film
Released January 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: GRUPPO MEDIOBANCA
Product/Service: BANK ACCOUNT
Agency: CASIRAGHI GRECO&
Production Company: THE FAMILY, Milan, ITALY
Date of First Appearance: Jan 30 2011
Creative Director: Cesare Casiraghi
Copywriter: Luca Corteggiano
Art Director: Emanuele Pezzetti
Producer: Lorenzo Ulivieri/Anna Sica
Director: Gerard De Thame
Editor: Guido Notari
Post Production: Absolute Post London
Director Of Photography: Michael Coulter
English Description
This commercial shows a new way to save money with the bank account "Che Banca! Conto Deposito" by Gruppo Mediobanca. The protagonists decide to get rid of their traditional ways of saving money. In fact the speaker invites viewers to use this new account with a tax at 2,50% and interests in advance.