Gu Puds Film URGE by Pulse Films Ltd, Tribal London

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URGE

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Industry Baking, Cakes & Desserts
Media Film
Market United Kingdom
Agency Pulse Films Ltd
Director Thirtytwo @ Pulse Films
Creative Director Grant Parker, Joana Wenley
Producer Mark Harbour
Editor Tim Thornton Allan @ Marshall Street
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Oli Rimoldi, Sigrid Egedal
Copywriter Oli Rimoldi, Sigrid Egedal
Account Supervisor Anna Hopwood
Released April 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: GÜ
Product/Service: DESSERT
Agency: DDB UK
Production Company: PULSE FILMS, London, UNITED KINGDOM
Date of First Appearance: Apr 25 2011
Executive Creative Director: Jeremy Craigen
Creative Director: Grant Parker
Copywriter: Sigrid Egedal/Oli Rimoldi
Art Director: Sigrid Egedal/Oli Rimoldi
Agency Producer: Sarah Browell
Account Supervisor: Anna Hopwood
Advertiser's Supervisor: Joseph Liu
Producer: Mark Harbour
Director: Thirtytwo
Editor: Tim Thornton-Allan
Sound Design/Arrangement: Clearcut
Post Production: Rushes
Music: Jon Brion/Drive In
Account Manager: Ruth Ballett/Matt Bundy
Planner: Kathy Slack/Clare Dowen
Director Of Photography: Tom Townend
Editing Company: Marshall Street Editors

English Description
There are some things we encounter in life that create a deep down, innate urge within us. There is no rational explanation for this, some things you just have to go along with. No matter how resistant you are, some things are simply irresistible, like a sheet of un-popped bubble wrap or a pile of crunchy autumn leaves waiting to be kicked.
This TV spot equates the desire to dig into a mouth-watering Gü chocolate pudding with these other natural, everyday urges. Summed up with the line ‘Give in to Gü’, this ad leaves viewers with the feeling that wanting to eat a Gü is nothing more than a perfectly natural physical urge.