Guide Dogs Film Experience Unseen - City by The Monkeys

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Experience Unseen - City

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Industry Pet Food, Pet Care Products & Services, Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market Australia
Agency The Monkeys
Director Simon Harsent
Executive Creative Director Justin Drape
Creative Director Noah Regan
Art Director Bradley Averill
Copywriter Henry Kember
Producer Cameron Gray
Account manager Alex Don
Production OTTO/POOL
Production The Editors
Released November 2012

Credits & Description

Category: Charities & appeals
Brand: Guide Dogs NSW/ACT
Agency: The Monkeys
Country: Australia
The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences.

The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno.

Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â
The spots will run in NSW across Metro and Regional television networks.
Category: Charities & appeals
Client: Guide Dogs NSW/ACT
Agency: The Monkeys
Production: OTTO/POOL
Country: Australia
Director: Simon Harsent
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Art Director: Bradley Averill
Copywriter: Henry Kember
Producer: Cameron Gray
Account Director: Jill Large
Sound: Song Zu
Agency Producer: jade wannell
Post production: THE EDITORS
Music: Brian Eno
Account manager: Alex Don
Client Credits:
Marketing Manager: Charles Ulm - Guide Dogs NSW/ACT
Marketing Executive: Daniel Cutlack - Guide Dogs NSW/ACT