Guide Du Routard Film CLICHES by BDDP Unlimited Paris

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Industry Books, Travel Agencies, Tour Operators & Travel Services
Media Film
Market France
Agency BDDP Unlimited Paris
Director Jérôme De Gerlache
Creative Director Olivier Moine
Art Director Fabien Nunez, Arnaud Ibanez
Copywriter Yann Corlay, Fabien Duval
Producer Bertrand Marty
Account Supervisor Laurence Pétolat-Vivarès
Released February 2011

Credits & Description

Category: Publications & Media
Product/Service: TRAVEL GUIDES
Production Company: MARTY, Ivry-sur-Seine , FRANCE
Date of First Appearance: Feb 15 2011
Chief Creative Officer: Olivier Moine
Executive Creative Director: Olivier Moine
Creative Director: Olivier Moine
Copywriter: Yann Corlay/Fabien Duval
Art Director: Fabien Nuñez/Arnaud Ibanez
Agency Producer: Bddp Unlimited
Account Supervisor: Laurence Petolat-Vivares
Advertiser's Supervisor: Dominique Nouvel/Nathalie Pujo
Producer: Marty
Director: Jérôme De Gerlache
Account Manager: Irache Martinez/Fabien Idoux
Planner: Christian Baujard

English Description
The Guide du Routard is the leading French travel guide, well-known for its editorial independence. In keeping with the spirit of this publisher, this first commercial rejects the clichés that are often associated with particular destinations.

The Guide’s commitment to helping people explore the world with an open mind and no preconceptions, showing respect for other countries and for their inhabitants and traditions, is reflected in the new corporate commercial.

Super :
Sticking to clichés won’t get you very far.

Baseline :
Guide du Routard, you’re on the right track.