GUIGOZ Film Let's Speak Baby by Publicis Conseil Paris, WAM

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Let's Speak Baby

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Industry Baby Food
Media Film
Market France
Agency Publicis Conseil Paris
Photographer Achim Lippoth
Agency WAM
Released August 2012


Epica Awards 2012
TV/Cinema commercial Food Bronze
Branded Content Mobile Communications Bronze

Credits & Description

Agency (city): Publicis Conseil
Creative Director(s): Steve O'Leary
Copywriter(s): Antonin Jacquot
Art Director(s): Philippe d'Orgeville
Production Company (& City): WAM, Paris
Film Director(s): David Shane
Production Company Producer(s): La Pac
Art buyers: Jean-Luc Chirio, Anne Traonouil (Elysian Fields)
Photographer: Achim Lippoth
TV Producers: Pierre Marcus, Armelle Sudron, Florent Villers (WAM)
Sales team: Céline Colin, Nathalie Do Dang Vinh, Laure Quilis, Emmanuelle Monset
Chief Creative Officer: Olivier Altmann

Short explanation
Babies. They’re really cute but sometimes we really just don’t understand what they’re saying. This is the focus of this amusing film which captures the lack of miscommunication between the two generations. Thanks to subtitles however, we begin to perfectly understand baby talk. Whether, a baby tries to correct a parent, warn them about something or even take advantage of a situation to laugh at them, it becomes clear that «You need to understand babies to understand their needs » Guigoz. Let’s speak Baby.