Guinness Film Clock by AMV BBDO London, Gorgeous Enterprises, The Mill

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency AMV BBDO London
Art Director Adrian Rossi
Copywriter Alex Grieve
Producer Ciska Faulkner
Agency Gorgeous Enterprises
Agency The Mill
Director Peter Thwaites
Executive Creative Director Dave Buchanan Responsible Drinking
Released January 2013


New York Festival 2013
Film Cinematography BRONZE WORLD MEDAL

Credits & Description

This spot, out of AMV BBDO London and directed by Peter Thwaites from Gorgeous, cements the 'Made of More'campaign via the metaphor of a clock that chooses not to settle for the ordinary but to do more and be more.
Set in Eastern Europe in the 1890s, we see the clock control time for the benefit of the town's inhabitants. First, it speeds up time to help a cobbler through his workload. Next, it turns back time to give a blacksmith a second chance to save his premises. Finally, it suspends time to make precious moments less momentary as a returning army arrives home.
Category: Drinks, alcoholic
Client: Guinness/Diageo
Agency: AMV BBDO, London
Production: Gorgeous
Country: United Kingdom
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Director: Adrian Rossi
Copywriter: Alex Grieve
Producer: Ciska Faulkner
Planner: Tom White
Agency Producer: Olly Chapman
Post production: The Mill
Account team: Michael Pring
Account team: Crispin Butler