Guinness Film Rise by BBDO Singapore

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Industry Beers and Ciders
Media Film
Market Singapore
Agency BBDO Singapore
Executive Creative Director Primus Nair
Senior Art Director Tan Zi Wei
Senior Copywriter Mark Ibaviosa
Production The Prosecution Film Company
Director Roslee Yusof
Released June 2017



Credits & Description

Category: Alcoholic Drinks
Media: Film
Project title: Rise
Client: Guinness, Diageo Beer Singapore
Creative Agency: BBDO Singapore
Executive Creative Director: Primus Nair
Senior Copywriter: Mark Ibaviosa
Senior Art Director: Tan Zi Wei
Agency Producer: Ann May Chua and Deborah Chia
Account Management: Fiona Huang, Stephanie Chiaw and Charmaine Tan
Production House: The Prosecution Film Company
Director: Roslee Yusof
D.O.P: Bjorn Charpentier
Music and Sound: Song Zu Singapore
Guinness has partnered with BBDO Singapore to create a new film to celebrate men who are made of more.
Tasked with replicating the global campaign in a Southeast Asian context, the film aims to highlight a man who has overcome the limitations of daily life. One who has carved his own path and made a positive
Brief Explanation
If you’re born in a fishing village, are you destined to be a fisherman?
Or could you aspire for more?
This is the story of Luke Landrigan.
Born in San Juan, La Union, Luke grew up in a small fishing village in the north of the Philippines. But his circumstances didn’t stop him pursuing his passion – surfing.
He practiced until he was good enough to join international tournaments, eventually winning a medal at the Asian Beach Games as an upstart and gaining recognition for Philippine surfing.
He used his newfound fame to make a difference, setting up a surf school and employing locals as instructors. Eventually, people from the bigger cities and around the world started trickling in.
Before long, a surf-town was born, and with it, vital surf-tourism. With the help of Luke, more jobs and more opportunities opened up for people in San Juan, La Union.