Guinness Film, Digital The Secret of Life by Miami Ad School Miami

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The Secret of Life

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United States
Agency Miami Ad School Miami
Copywriter Tadhg Ennis, Brendan Irving
Released March 2017

Credits & Description

Category: Alcoholic Drinks
Media: Film
Brand: Guinness
Geo: United States
Director / Editor: Nicholas Gray
Producer: Brian O’Carroll / Hi Def New York Inc
Copywriters: Tadhg Ennis, Brendan Irving
Production Coordinator: Phillip Nguyen
Director of Photography: Brian O'Carroll
Steadicam Operator: Brendan Poutier
1st AC: Ellison Santos
2nd AC: Anna O'Carroll
PA: Tommy Chan, Conrad Dundorf, Jonathan Bound, James McCormick
Sound Mixing and Recording: Dan Rosato
Music: Brad Clymer
Published: March 2017
Description: This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.
Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.