Guldbaggen Film Drunken neighbour by Acne Stockholm

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Drunken neighbour

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Industry Shows, Events & Festivals
Media Film
Market Sweden
Agency Acne Stockholm
Director Christian Karlsson, Tommy Carlsson
Executive Creative Director Johan​ ​Bello
Art Director Anton Bolin
Copywriter Svante Parup
Released January 2018

Credits & Description

Alternative title: Grannen från Beck som actionfigur!
Media: TV
Category: Award show
Client: Swedish film institute
Agency: Acne
Production: Acne
Country: Sweden
Campaign file: Download campaign file
Director: Tommy Carlsson
Director: Christian Karlsson
Executive Creative Director: Johan Bello
Art Director: Anton Bolin
Copywriter: Svante Pårup
Producer: Rebecka Hoffman
Account Director: Andreas Hallgren
Planner: Carolina Tell
DoP: David Hellman
Production Manager: Emelie Thorén
Production Manager: Malin Marklund
Client: Ida Kjellgren
Published: January 2018
Synopsis:
The drunken neighbor as action figure You might not have heard of him, but "The neighbour" from the Swedish movie series Beck is one the most talked about characters in Swedish film history. This supporting character and constant drinker that live next door to the main character, now comes as an action figure. With authentic accessories like the neck brace, the cigarillo and drink sets.
The action figure is promoted in the style of a 80's toy commercial for kids. It's a part of a campaign for the biggest Swedish film festival Guldbaggen – with the purpose to remind people of the Swedish film legacy and awaken curiosity of future movie icons.