H&R Block Film Serious by Fallon

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Serious

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Industry Online Financial Service
Media Film
Market United States
Agency Fallon
Chief Creative Officer Jeff Kling
Creative Director Joe Johnson, Bo MacDonald
Art Director Boris Opacic
Senior Art Director Eric Rice
Copywriter Zack Carlstrom, Charlie Kuhn
Production IMPERIAL WOODPECKER
Director Simon Mcquoid
Released January 2018

Credits & Description

Client: H&R Block
Ad Agency: Fallon
Producer: Patrick Gantert
CCO: Jeff Kling
Creative Director: Joe Johnson
Creative Director: Bo MacDonald
Senior Art Director: Eric Rice
Art Director: Boris Opacic
Copywriter: Charlie Kuhn
Copywriter: Zack Carlstrom
Head of Production: Pat Sidoti
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Producer: Anita Wetterstedt
Executive Producer: Charlie Cocuzza
Managing Partner: Doug Halbert
Editorial Company: Arcade
Editor: Jeff Ferruzo
“Stars” Editor: Greg Scruton
Senior Producer: Rebecca Jameson
Assistant Editor: Laura Sanford, Tessa Malsam
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
VFX/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Flame Artists: Brian Shneider, Miles Kinghorn
Flame Assists: Brandon Harden, Brack Hightchew
CG Artists: Jeff Willette, Erik Zimmerman
Nuke Artists: Michael Loney, Cris Kong, Daniel Svaboe
Design: Zach Carnes
Postproduction Company: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Published: January 2018
Synopsis:
Timber’s award-winning visual effects team contributed their masterful artistry to H&R Block’s latest tour de force campaign, a series of spots that take viewers from rural plains and battlefields to bank heists and star-lit romances, each with Jon Hamm at the center. The highly comedic campaign is orchestrated with a “film-within-a-film” format, where Jon Hamm’s character changes a scene’s dialogue to reflect the benefits of H&R Block’s services.