The Detroit Story by Fallon Minneapolis, Skunk for H&r Block

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The Detroit Story

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Industry Taxi
Media Film
Market United States
Agency Fallon Minneapolis
Agency Skunk
Released January 2012

Awards

London International Awards 2012
Integrated Campaign Integrated Campaign Silver Winner

Credits & Description

Endless Foreclosures. Double-digit unemployment. Lost pensions.
Today's America is one finding the majority of us struggling like no time since the Great Depression to make ends meet.  And nowhere is the suffering greater than in Detroit. Combine with that the fact that each year over one billion dollars due the American tax payers goes unclaimed and we thought, 'we can help.' Which is why we packed up a massive team of H&R Block tax professionals and offered to redo the tax returns of every single citizen of Detroit and make certain they got all the money they deserved. Not only did we find them more money, we also helped instill in them the belief that they should never settle for less again.
Category Branded Content / Online
Agency Fallon / Minneapolis
Client H&R Block
Title Second Look Detroit
Agency Fallon
Agency Producer
Kate Talbott, Lauren May
Art Director Scott O'Leary
Creative Director Darren Spiller
Director John Hillcoat
Production Company Skunk
Writer Ryan Peck