H&R Block Film WRECKING BUNNY by @radical.media, Fallon

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WRECKING BUNNY

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Industry Taxi
Media Film
Market United States
Agency @radical.media
Agency Fallon
Director Sam Cadman
Art Director Colin Booth
Copywriter Ben Stilitz
Producer Kate Sutherland, Tom Rossano
Account Supervisor Chris Mitchell Lawrence Creative Strategy
Editor Debbie Mcmurtrey
Released January 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: H&R BLOCK
Product/Service: TAX SERVICE
Agency: FALLON
Production Company: @radical.media, New York, USA
Date of First Appearance: Jan 17 2011
Chief Creative Officer: Darren Spiller
Copywriter: Ben Stilitz
Art Director: Colin Booth
Agency Producer: Helen Park
Account Supervisor: Chris Lawrence
Advertiser's Supervisor: Kathy Collins
Producer: Tom Rossano/Kate Sutherland
Director: Sam Cadman
Editor: Debbie Mcmurtrey
Sound Design/Arrangement: The Cutting Room
Post Production: The Cutting Room
Account Manager: Pete Leacock
Planner: Adam Chorney
Director Of Photography: Ruben O'malley
Editing Company: The Cutting Room
Other Credits: Head Of Integrated Production/Corey Esse - Director Of Business Affairs - Brendan Lawrence

English Description
H&R Block is the largest tax preparer in the world. Our objective for this spot was two-fold. First, we needed to let people know that the company provides online services for people who want to file their own taxes. Secondly, we needed to highlight the fact that H&R Block’s tax software is the best available online and will help people get a bigger tax return. Most people who file their own taxes don’t do a good job of it.

In this spot we show how not having the best tools makes it harder to do a job well. We show a crew of construction workers attempting to demolish a derelict building by swinging a giant toy bunny rabbit (rather than a wrecking ball) at it from a crane. We set this up in a New York street and filmed the reactions of real members of the public who were passing by and who were able to witness the wrong tool doing a bad job. The outtake of the spot is that to do a job well, you need the right tools and that H&R Block provides the best tools for people filing their own taxes online.