H2oh!: BRAIDS by BBDO Buenos Aires for H2oh!

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H2oh!: BRAIDS

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Industry Non-alcoholic drinks
Media Film
Market Argentina
Agency BBDO Buenos Aires
Director Augusto Gimenez Zapiola - Santiago Mitre
Executive Creative Director Coco Olivera, Mike Usandivaras, Rodrigo Grau, Ramiro Rodriguez Cohen
Creative Director Jorge Ponce Betti, Gabriel Huici
Art Director Sebastian Fulgencio, Joaquín Campins
Copywriter Roberto Espino
Producer Marcos Landajo - Nano Tidone
Account Supervisor Daniel Albamonte
Editor Leandro Aste
Released June 2011

Awards

Cannes Lions 2011
Film Lions Non-Alcoholic Drinks Gold
Film Craft Lions Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: BRAIDS
Advertiser/Client: PEPSICO
Product/Service: H2OH! DRINK
Entrant Company: BBDO ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: BBDO ARGENTINA Buenos Aires, ARGENTINA
Executive Creative Director: Ramiro Rodriguez Cohen/Rodrigo Grau
Creative Director: Gabriel Huici/Jorge Ponce Betti
Art Director: Joaquín Campins/Sebastian Fulgencio
Copywriter: Roberto Espino
Agency Producer: Veronica Zeta/Rodrigo Lema/Carlos Cavaciocchi
Advertiser's Supervisor: Federico Bluthgen/Hernán Tantardini/Alejandro Laborde/Richard Rodríguez
Planner: Florencia Leonetti
Account Manager: Paz Goicoa
Account Supervisor: Daniel Albamonte
Production Company: ARGENTINACINE Buenos Aires, ARGENTINA
Director: Augusto Giménez Zapiola
Producer: Marcos Landajo/Nano Tidone
Editor: Leandro Aste
Sound Design/Arrangement: La Casa Post
Music: Artist/Title: Supercharango
Post Production: Aldo Ferrari/Luli Jimenez

Brief Explanation:
Inviting the boyfriend to a family dinner is one of the most important moments for an adolescent. The family members grow braids (like the girl) every time the boy scores a point with the family. The boyfriend is like H2Oh!, loved by the entire family