H2oh!: BRAIDS by BBDO Buenos Aires for H2oh!

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Industry Non-alcoholic drinks
Media Film
Market Argentina
Agency BBDO Buenos Aires
Director Augusto Gimenez Zapiola - Santiago Mitre
Executive Creative Director Rodrigo Grau - Coco Olivera, Ramiro Rodriguez Cohen - Mike Usandivaras
Creative Director Jorge Ponce Betti, Gabriel Huici
Art Director Sebastian Fulgencio, Joaquín Campins
Copywriter Roberto Espino
Producer Marcos Landajo - Nano Tidone
Account Supervisor Daniel Albamonte
Editor Leandro Aste
Released June 2011

Awards

Cannes Lions 2011
Film Lions Non-Alcoholic Drinks Gold
Film Craft Lions Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: BRAIDS
Advertiser/Client: PEPSICO
Product/Service: H2OH! DRINK
Entrant Company: BBDO ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: BBDO ARGENTINA Buenos Aires, ARGENTINA
Executive Creative Director: Ramiro Rodriguez Cohen/Rodrigo Grau
Creative Director: Gabriel Huici/Jorge Ponce Betti
Art Director: Joaquín Campins/Sebastian Fulgencio
Copywriter: Roberto Espino
Agency Producer: Veronica Zeta/Rodrigo Lema/Carlos Cavaciocchi
Advertiser's Supervisor: Federico Bluthgen/Hernán Tantardini/Alejandro Laborde/Richard Rodríguez
Planner: Florencia Leonetti
Account Manager: Paz Goicoa
Account Supervisor: Daniel Albamonte
Production Company: ARGENTINACINE Buenos Aires, ARGENTINA
Director: Augusto Giménez Zapiola
Producer: Marcos Landajo/Nano Tidone
Editor: Leandro Aste
Sound Design/Arrangement: La Casa Post
Music: Artist/Title: Supercharango
Post Production: Aldo Ferrari/Luli Jimenez

Brief Explanation:
Inviting the boyfriend to a family dinner is one of the most important moments for an adolescent. The family members grow braids (like the girl) every time the boy scores a point with the family. The boyfriend is like H2Oh!, loved by the entire family

The Film titled H2oh!: BRAIDS was done by BBDO Buenos Aires advertising agency for product: H2oh! Drink (brand: H2oh!) in Argentina. It was released in Jun 2011.