Haagen-dazs Film A SUMMER ROMANCE CAMPAIGN: NO.596 by Bates Taipei

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A SUMMER ROMANCE CAMPAIGN: NO.596

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Industry Ice cream & Cold desserts
Media Film
Market China
Agency Bates Taipei
Director Ging-Zim Lo
Art Director Richard Yu, Jeff Hung, Liam Lin
Copywriter Christine Yu, Liz Hung
Account Supervisor Jian Wen Lin, Jojo Tsai, Grace Chang, Chien Luo
Production Inly Production
Released July 2010

Credits & Description

Category: Internet Film
Advertiser: HAAGEN-DAZS
Product/Service: HAAGEN-DAZS
Agency: BATES TAIWAN
Production Company: INLY PRODUCTION, Taipei, CHINESE TAIPEI
Date of First Appearance: Jul 26 2010
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Christine Yu
Copywriter: Christine Yu/Liz Hung
Art Director: Richard Yu/Liam Lin/Jeff Hung
Agency Producer: Allen Koo
Account Supervisor: Jojo Tsai/Grace Chang/Jian Lin/Chien Luo
Director: Lo Ging Zim
Account Manager: Jojo Tsai/Grace Chang/Jian Lin/Chien Luo

English Description

We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.