SUPER IN. SUPER OUT. by Publicis Mojo Sydney for Hahn

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SUPER IN. SUPER OUT.

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Industry Beers and Ciders
Media Film
Market Australia
Agency Publicis Mojo Sydney
Released June 2012

Awards

One Show 2012
One Show Consumer Television / 60 second - Single Merit

Credits & Description

Type of entry: Product & Service
Category: Alcoholic Drinks
Advertiser: LION NATHAN
Product/Service: HAHN SUPER DRY
Agency: PUBLICIS MOJO Sydney, AUSTRALIA
Advertiser LION NATHAN
Product HAHN SUPER DRY
Entrant PUBLICIS MOJO Sydney, AUSTRALIA
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: SUPER IN. SUPER OUT.
Advertiser/Client: LION NATHAN
Product/Service: HAHN SUPER DRY
Entrant Company: PUBLICIS MOJO Sydney, AUSTRALIA
DM/Advertising Agency: PUBLICIS MOJO Sydney, AUSTRALIA
Brief Explanation
In the Hahn brewery, superness is brewed into the beer at every stage of its creation. The Knight Rider song infuses the barley through massive speakers. Is pounded by body builders in leotards, exposed to kung fu movies, churned by a monster truck Delorean, mixed in an immense drum-kit, poured over a fountain of winning trophies, fermented in a jumpsuit wearing vat, and stroked by a smooth character as it fills a glass panther, before being approved by a CEO hovering outside in a solid gold helicopter.
As the Hahn SuperDry exits the factory, each bottle capped by a uniformed ferret, a line appears:
SUPER GOES IN
SUPERDRY TASTE COMES OUT