|Agency||Hain Daniels Group|
|Creative Director||Pete Candeland|
Credits & Description
The Hain Daniels Group sees the launch the first TV advertising campaign for the Linda McCartney Foods brand for 15 years with a new range of chilled meat free products. Produced in close collaboration with the McCartney family, the animated TV commercial which was directed by Jordan Bruner of Strange Beast features the McCartney family in animated form and was produced by Passion Pictures NYC/Strange Beast NYC. The commercial was devised by writer and creative director Simon Aboud. Singer/songwriter Elvis Costello provides the voice over track and the music is a new recording of Paul McCartney's Home in the Heart of the Country.