Kmart Film Kmart Halloween Costume Challenge by DraftFCB Chicago

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Kmart Halloween Costume Challenge

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Industry Clothing, Retail, Distribution & Rental companies
Media Film
Market United States
Agency DraftFCB Chicago
Production Fountain-Studio
Production Inside Job
Released October 2012

Credits & Description

America's Got Talent contestant Monternez "Monty" Rezell of Stick and Move dance crew danced, posed and dressed his way into the record book. Cameras captured his every step as he succeeded in breaking the Guinness World Record for most costume changes in an 8 hour period. Kmart's large selection of 3,000 Halloween costumes and accessories supported this world record effort.
Agency: Draftfcb Chicago
Todd Tilford – Chief Creative Officer
Elke Dobrowolski- SVP, Creative Director
Howie Ronay- SVP, Creative Director
Sean Burns- VP, Creative Director
Brian Cooper – SVP, Director of Content
Chris Bing – SVP, Group Executive Producer
Jeffrey Piper - Producer
Kelly Graves- SVP, Group Management Director
Kiska Howell- Account Director
Alexandra Haake- Account Executive
Mallory Beausir- Assistant Account Executive
Vanessa Torres, Social Platforms Community Manager
Janneke Van Geuns, Associate Director, Customer Intelligence
Post Production: Inside Job
Celena Mossell – Senior Producer
Ben Flaherty – Editor
Jon Gallo – Director, Motion Design
Dave Cullen & Justin Tvedt - Assistant Editors
Rene Steinkellner - Executive Producer
Production: Fountain-Studio
Tony Gaddis – Director
Andrew Cutraro – Director of Photography
Tina Moy – Producer
Casey Stockdon and Bryan Arnold - Editors
Big Freeze – Camera
Song Credit:
David Condos - Artist
"Like Wolves" - Song
Dancer: Monternez "Monty" Rezell
Location: Kmart - Chicago
3443 W. Addison