POGO BALL by J. Walter Thompson Sao Paulo, Nunchaku Cine for Halls

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POGO BALL

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Industry Candies
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Director Nicolas Kasakoff, Jony Perel
Creative Director Mario D' Andrea, Roberto Fernandez David
Art Director Lucio Regner, Carlos Lopes Nunes
Copywriter Roberto Fernandez | Ricardo John | Andrea Siqueira, Leandro Pinheiro | João Braga | Fabio Maca
Producer Juan Manuel Menvielle
Account Supervisor Fernanda Antonelli, Erica Helling, Luiza Gauss, Karina Domingues, Maria Elisa Vélez
Editor Alan Segal
Agency Nunchaku Cine
Released November 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: CADBURY ADAMS
Product/Service: HALLS XS
Agency: JWT BRAZIL
Production Company: NUNCHAKU CINE, Buenos Aires, ARGENTINA
Date of First Appearance: Nov 27 2010
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez/Andrea Siqueira
Copywriter: Andrea Siqueira/João Braga
Art Director: Carlos Nunes/Lucio Regner
Agency Producer: Federico Videtta/Laura Martinez/Daniele Pizzo
Account Supervisor: Fernanda Antonelli/Karina Domingues/Elisa Velez/Erica Helling/Luiza Gauss
Advertiser's Supervisor: Gustavo Mesquita/Sebastián Scasso/João Dimaz Segundo/Felipe Pedrolli
Producer: Juan Manuel Menvielle
Director: Nicolás Kasakoff/Jony Perel
Editor: Alan Segal
Sound Design/Arrangement: Twins
Account Manager: Fernanda Antonelli/Karina Domingues
Planner: Andrea Marino
Director Of Photography: Christian Cottet

English Description
Campaign to launch Halls XS, which uses irony to highlight the size of the drops, comparing their size to brief moments of action and heroism