Carl's Jr: Robot by David&Goliath, MJZ for Carl's Jr

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Carl's Jr: Robot

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Industry Fast food outlets & restaurants
Media Film
Market United States
Agency David&Goliath
Executive Creative Director Colin Jeffery
Creative Director John Battle, Jason Karley
Art Director Yann Mallard
Copywriter Mark Monteiro
Producer Donald Taylor, Alex Granieri
Editor Spot Welders-Jim Haygood
Agency MJZ
Director Rocky Morton
Released June 2011

Credits & Description

The commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr. food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is.

Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Jason Karley
Associate Creative Director/Art Director: Phil Covitz
Copywriter: Mark Monteiro
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Broadcast Producer: Kara Fromhart


Production Company: MJZ
Director: Rocky Morton
President: David Zander
Executive Producer: Jeff Scruton
Producer: Donald Taylor
Director of Photography: Kris Kachikis

Editorial: Union Editorial
Editor: Jim Haygood
President/Executive Producer: Michael Raimondi
VP/Executive Producer: Megan Dahlman
Assistant Editor: Dylan Firshein

Telecine: Company 3
Colorist: Mike Pethel

VFX: Eight VFX
VFX Supervisor: Fred Hopp
Executive Producers: Baptiste Andrieux, Shira Boardman
VFX Producer: Donna Langston
Senior Compositor: Philip Ineno
Compositors: Ryan Yoshimoto, Mathieu Caulet
Art Director: Yann Mallard
Sr CG Artist: Greg Gangemi
CG Artist: Brad Hayes
Rig & Animation: Kevin Culhane
3D Roto & Compositing Support: Mikros
VFX Coordinator: Douglas Scruton

Music: South Music
Creative Director/Composer: Jon Darling
Composer: Todd Schnitzer
Head of Production/EP: Dan Pritikin
Producer: Alex Granieri

Sound Design & Final Mix: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designers: Andrew Tracy, Eddie Kim
Final Mix: Eric Ryan