|Industry||Fast food outlets & restaurants|
|Executive Creative Director||Colin Jeffery|
|Creative Director||John Battle, Jason Karley|
|Art Director||Yann Mallard|
|Producer||Donald Taylor, Alex Granieri|
|Editor||Spot Welders-Jim Haygood|
Credits & Description
The commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr. food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is.