HandsAway Film Hands away by TBWA Paris

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Hands away

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Industry Against violence, Mobile applications
Media Film
Market France
Agency TBWA Paris
Creative Director Benjamin Marchal, Faustin Claverie
Art Director Ingrid Varetz
Copywriter Antoine Colin
Released January 2018

Credits & Description

Brand: Handsaway
Link: https://play.google.com/store/...
Agency: TBWA\Paris
Client Team : Alma Guirao
Account Management : Luc Bourgery, Jonathan Serog, Solène Pilliard
Creative Directors : Benjamin Marchal et Faustin Claverie
Copywriter : Antoine Colin
Art Director : Ingrid Varetz
CEO TBWA\Else : Maxime Boiron
Producer : Jennifer Bauche
Dir prod : Teva François
Film Director : Bishop and Gruber
First assistant director : Greg Barachin
Casting Director : Sonia Cascino
Chief operator : Pierre Edelmann
Steadicam : Mathieu Caudroy
Video Editor : Quentin Collombet
Color Grading Graphist : Arthur Paux
Motion design : Bastien Malmanche
Post prod : Melanie Bernard et François Schmith
Shooting Supervisor: Arthur Lemaître
Track 3D: Gregory Paraige, Fredéric Mayer, Stéphane Richez
Modelling: Jimmy Cavé, Kevin Monthureux
Finale Texture: Laurent Guérin
Video animation: Romuald Caudroit, Clémentine Car, Ilan Fitoussi, Sarah Youssef Abdelshahid
Compositing: Jean Mathieu Senecca, François Théron
Sound Producing : TBWA/Else
Head of Music and Sound: Olivier Lefebvre
Sound and Music Producer : Thomas Anduze
Compositor : Max Labarthe
Mix : Vendôme Uhl
Recording : Alexis Venot & Vendôme Uhl
Published: January 2018
Synopsis:
In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment.
Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves…
This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday.
Launched over a year ago, HandsAway’s mission is to allow women to give a testimony about their daily life and to collect this data (nearly nonexistent nowadays) in order to concern public opinion. The app also allows women to speak and build solidarity network called « Street Angels ». Thanks to a tracking system, the app allows users to alert the « Street Angels » in case of danger by describing the sexist agression - no matter if you are the victim or the witness. The app allows to alert, to testify and also to comfort victims.