Hanes Film Soften the Blow by 360i

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Soften the Blow

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency 360i
Director Jens Sjögren
Creative Director Elijah B. Torn, Aaron Mosher, David Yankelewitz
Art Director Roberto Salas
Copywriter Nick Panayotopoulos
Producer Courtney Jenkins, Lawrence Lewis
Editor Zoe Mougin
Released May 2013

Credits & Description

Media: TV
Category: Clothing & Footwear
Agency: 360i
Brand: Hanes
Geo: Americas, United States
Advertising Agency: 360i, USA
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B-Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah B. Torn
Aired: May 2013