Hankook Tyres Film Be one with the surf by Cheil Seoul

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Be one with the surf

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Industry Tires
Media Film
Market South Korea
Agency Cheil Seoul
Director Jeffrey Darling
Executive Creative Director Wain Choi
Creative Director Alistair Wood
Producer Maria Cowley
Production Moth Projects
Released April 2013

Credits & Description

Category: Automotive
Brand: Hankook
Agency: Cheil Worldwide
Country: Korea (south)
Hankook Tires has launched a global campaign via Chiel Worldwide, Seoul, led by a commercial which has just been released in North America, the UK, Europe including Russia and the Middle East.


Directed and shot by Jeffrey Darling via production company Moth Projects in the South Island of New Zealand with additional surf photography by Jack McCoy, this spot parallels an extreme big wave surfer and a race car driver. It brings forth the idea of control under speed and the assets of Hankook tyres.

Category: Automotive
Client: Hankook
Agency: Cheil Worldwide
Production: Moth Projects
Country: Korea (south)
Director: Jeffrey Darling
Executive Creative Director: wain choi
Creative Director: Alistair Wood
Producer: Maria Cowley
Executive Producer: Sarah Blair
DoP: Jeffrey Darling
Senior Account Director: Jason Junsuk Park
Additional Photography - Jack McCoy