Harvey Nichols Film The Dress by adam&eveDDB London

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The Dress

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Industry Apparel, Clothing & Footwear, Apparel & Accessories Stores
Media Film
Market United Kingdom
Agency adam&eveDDB London
Executive Creative Director Ben Priest, Ben Tollett, Emer Stamp
Art Director Rob Messeter, Mike Crowe
Copywriter Rob Messeter, Mike Crowe
Production Stink
Director Ne-O
Released January 2013

Credits & Description

High action at the party in this Harvey Nichols spot from adam&eveDDB, London
Category: Clothing & footwear
Category: Short Format Internet Film
Advertising campaign: THE DRESS
Production Company: Stink
Director: Ne-O
Animation: A
Executive Creative Director: Ben Priest
Agency Producer: Catherine Cullen
Executive Creative Director: Emer Stamp
Post Production: Glassworks
Editing Company: Marshall Street
Agency Producer: Maggie Blundell
Account Supervisor: Paul Billingsley (Please Put "business Director")
Director Of Photography: Ray Coates
Music: Rockbarn Media (Natalie Oram
Other Credits: Computer Graphics: Iain Murray At Glassworks
Executive Creative Director: Ben Tollett
Planner: Elizabeth Jamot
Other Credits: Executive Producer: Blake Powell
Account Manager: Kate Banks
Music: Jonathan Dennis) "scherzo Fervere"
Producer: Juliet Naylor
Editor: Patric Ryan
Sound Design/Arrangement: Mark Hellaby
Art Director: Mike Crowe
Copywriter: Mike Crowe
Cameraman: Ray Coates
Lighting: Ray Coates
Art Director: Rob Messeter
Copywriter: Rob Messeter
Animation: N
Sound Design/Arrangement: Sound Studio: Clearcut
Agency Producer: Richard Chambers
Other Credits: Special Effects
Tagline: Avoid A Same Dress Disaster This Season
Brief Explanation
With the Christmas sales approaching, how do you convince women to invest in a great outfit before everything is discounted? By playing on their fears of turning up to the office Christmas party wearing the same highstreet dress as someone else. This ad shows this happening but then takes it up a gear with a full blown laser eye fight.