The Dress by Stink, adam&eveDDB London for Harvey Nichols

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The Dress

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Industry Apparel, Clothing & Footwear
Media Film
Market United Kingdom
Agency Stink
Director Ne-O
Executive Creative Director Ben Priest, Ben Tollett, Emer Stamp Adamandeveddb
Copywriter Mike Crowe Adamandeveddb, Rob Messeter Adamandeveddb
Producer Juliet Naylor
Account Supervisor Paul Billingsley
Editor Patric Ryan@marshall Street Editors
Agency adam&eveDDB London
Released December 2012

Credits & Description

High action at the party in this Harvey Nichols spot from adam&eveDDB, London
Category: Clothing & footwear
Advertiser: HARVEY NICHOLS
Agency: ADAM&EVEDDB
Category: Short Format Internet Film
Advertising campaign: THE DRESS
Animation: A
Executive Creative Director: Ben Priest
Agency Producer: Catherine Cullen
Executive Creative Director: Emer Stamp
Post Production: Glassworks
Editing Company: Marshall Street
Agency Producer: Maggie Blundell
Director: Ne-O
Account Supervisor: Paul Billingsley (Please Put "business Director")
Director Of Photography: Ray Coates
Music: Rockbarn Media (Natalie Oram
Other Credits: Computer Graphics: Iain Murray At Glassworks
Executive Creative Director: Ben Tollett
Planner: Elizabeth Jamot
Other Credits: Executive Producer: Blake Powell
Account Manager: Kate Banks
Music: Jonathan Dennis) "scherzo Fervere"
Producer: Juliet Naylor
Editor: Patric Ryan
Sound Design/Arrangement: Mark Hellaby
Art Director: Mike Crowe
Copywriter: Mike Crowe
Cameraman: Ray Coates
Lighting: Ray Coates
Art Director: Rob Messeter
Copywriter: Rob Messeter
Animation: N
Sound Design/Arrangement: Sound Studio: Clearcut
Agency Producer: Richard Chambers
Other Credits: Special Effects
Brief Explanation
With the Christmas sales approaching, how do you convince women to invest in a great outfit before everything is discounted? By playing on their fears of turning up to the office Christmas party wearing the same highstreet dress as someone else. This ad shows this happening but then takes it up a gear with a full blown laser eye fight.