Harvey Nichols: What Walk of Shame by Tribal London for Harvey Nichols

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Harvey Nichols: What Walk of Shame

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Industry Apparel, Clothing & Footwear, Retail, Distribution & Rental companies
Media Film
Market United Kingdom
Agency Tribal London
Director James Rouse At Outsider
Executive Creative Director Jeremy Craigen
Art Director Rob Messeter Adamandeveddb
Copywriter Mike Crowe Adamandeveddb
Producer Benji Hopkins
Editor Rachael Spann
Released April 2012

Awards

London International Awards 2012
TV/Cinema/Online Film Retail Silver Winner

Credits & Description

Entrant: DDB UK, London

Womenswear - "Walk of Shame"
Corporate Name of Client: Volkswagen
Agency Account Director: Charlotte Evans
Agency Board Account Director: Paul Billingsley
Planner: Elizabeth Jamot
Agency: DDB UK, London
Executive Creative Director: Jeremy Craigen
Copywriter: Mike Crowe
Art Director: Rob Messeter
Executive Agency Producer: Maggie Blundell
Agency Producer: Chris Styring
Director: James Rouse
Producer: Benji Hopkins
Post-Production Company: Framestore, London
Editing Facility: Work Post
Editor: Rachael Spann
Sound Designer: Paul Cartledge
Description of the Project
The ad plays on the theme of ‘the morning after the night before’. So we see different women the morning after a big Christmas party perhaps, on their way home. Eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters, complete with the tell-tale symptoms: the slight limp from the killer heels, accompanied by under-eye bags and bed hair.

The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home either, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high. The line reads: “Avoid the Walk of Shame this Season. Harvey Nichols Womenswear.” The ad ends with a call to action to: Share your #walkofshame on Twitter.