Through the Eyes of a Friend by Grey New York for Hasbro

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Through the Eyes of a Friend

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Industry Toys
Media Film
Market United States
Agency Grey New York
Associate Creative Director Ariel Redmond
Art Director Ariel Redmond
Senior Copywriter Lauren Varvara
Production Tool Of North America
Director Floyd Russ
Released August 2017

Credits & Description

Category: Toys
Media: Web Film
Brand: Hasbro
Agency: Grey
Geo: United States
Advertising Agency: Grey, New York, USA
Deputy Chief Creative Officer: Rob Lenois
Associate Creative Director / Art Director: Ariel Redmond
Senior Copywriter: Lauren Varvara
Executive Production: Townhouse
Executive Producer: Guy Williams
Producer: Sam Helfer
Production Company: Tool of North America
Director: Floyd Russ
DOP: Greg Wilson
Editor: Trish Fuller / Work
Published: August 2017
Synopsis:
Hasbro's My Little Pony launches its first-ever brand anthem from Grey New York, featuring a social experiment tied to back to school. Grey went to a public school in New York City and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn't a teacher waiting but their child's best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.