Havana Club Film Cuba Made Me by M&C Saatchi London

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Cuba Made Me

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Industry Rum
Media Film
Market United Kingdom
Agency M&C Saatchi London
Executive Creative Director Justin Tindall
Creative Curtis Brittles, Will Bates
Production London Alley
Director Courtney Phillips
Released May 2018

Credits & Description

Agency: Pernod Ricard’s Havana Club
Client: Pernod Ricard, Havana Club
Agency: M&C Saatchi London
Executive Creative Director: Justin Tindall
Deputy Executive Creative Director: Mark Goodwin
Head of Art: Grant Parker
Creative: Will Bates, Curtis Brittles

Client Services
Chief Client Officer: Jeremy Hemmings
Snr Account Director: Matt Hennell

Agency producers: Barney Ferguson, Caroline Angell
Production Company: London Alley
Director: Courtney Phillips
Producer: Adam Farley
Executive Producer: Jess Bell
DOP: Joe Cook
Editor: Final Cut - Ben Stephens.
Online: Absolute Post
Senior Flame Artist: Ben Robards
Nuke Artist: Jack Kennedy
Producer: Nathan Hoad
Production Director: Belinda Grew
Sound: LFO - James Saunders
Published: May 2018
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe.
As an authentically Cuban rum brand, Havana Club is ubiquitous in and around the streets of Havana. To help with audience appeal and a desire to convey a more authentic and gritty aspirational aesthetic, the campaign distances itself from the tourism clichés of beaches, vintage cars and salsa and instead focuses on the young Cubans uniquely shaped by Havana, its culture and its streets.