HBO Film It's What Connects Us, Version 1 by Mekanism

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It's What Connects Us, Version 1

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency Mekanism
Senior Copywriter Alex Riezebeek
Designer Chet Hirsch
Released April 2017


Clio Awards 2017
Film Technique Product/Service: Sound Design Bronze

Credits & Description

Category: Media
Brand: Hbo
Media: TV
Country: USA
Advertising Agency: Mekanism, Usa
Senior Copywriter: Alex Riezebeek
Senior Producer: Felix Messina
Director of Brand Management: Melissa Hill
Brand Director: Cassie Jackson
Brand Manager: Emily Jaslove
Head of Marketing: Chris Spadaccini
Vice President, Brand & Product Marketing: Jason Mulderig
Director, Brand & Product Marketing: Dana Lichtenstein
Associate Manager, Brand & Product Marketing: Kate Cohen
Assistant Editors: Rachel Greco, Matt Campbell
Colourist: Mikey Rossiter
Designer: Chet Hirsch
Compositing Lead: Siro Valente
Compositors: Brandon Danowski, Krissy Nordello, Sung Eun Moon, James Cudahy
Executive Producer: Melanie Wickham
Senior Producer: Dan Love
Production Assistant: Sam Centore
Executive Producer: Sasha Awn
Producer: Andi Lewis
Sound Designer: Keith Reynaud
Sound Mixer: Mike Vitacco
Date: April, 2017
The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more