HD+ Film Abandoned by Hello, Munich

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Germany
Agency Hello, Munich
Director Misko Iho
Creative Director Marc Strotmann
Art Director Konstantin Keim
Copywriter Tommi Böck
Released December 2012

Credits & Description

Media: TV
Media: Media
Agency: Hello
Brand: HD+
Geo: Europe, Germany
How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left.

Advertising Agency: Hello, Munich, Germany
Creative Director: Marc Strotmann
Art Director: Konstantin Keim
Copywriter: Tommi Böck
Director: Misko Iho
Aired: October 2012