|Agency||Publicis Ambience Mumbai|
|Executive Creative Director||Timsy Gupta|
Credits & Description
Cancer treatment in India is beyond the financial reach of most common people. While HDFC Mutual Funds doesn't know much about cancer they do know money. The solution seemed obvious, leverage HDFC Mutual Fund's investment expertise to raise money for this cause. Thus was born the HDFC Debt Fund for Cancer Cure Fund, a capital protected, closed ended debt fund that let's investors pledge either half, or all, of their returns towards funding the treatment of underprivileged cancer patients through the Indian Cancer Society.