Head Sport Film WING TENNIS by Aimaq Rapp Stolle Berlin, Czar

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Industry Sports equipment & Exercising Machines
Media Film
Market Germany
Agency Aimaq Rapp Stolle Berlin
Director Parker Ellerman
Creative Director Marc Wientzek
Art Director Djamila Rabenstein, Mario Nussbaumer
Copywriter Nadia Al-Mardini
Producer Jan Fincke, Thorne Mutert, Birke Birkner
Editor Trevor Holland
Agency Czar
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: HEAD SPORT
Product/Service: HEAD TENNIS
Production Company: CZAR.DE, Berlin, GERMANY
Date of First Appearance: Mar 21 2011
Chief Creative Officer: André Aimaq
Creative Director: Marc Wientzek
Copywriter: Nadia Al-Mardini
Art Director: Mario Nussbaumer/Djamila Rabenstein
Producer: Jan Fincke/Thorne Mutert/Birke Birkner
Director: Parker Ellerman
Editor: Trevor Holland
Post Production: Slaughterhouse Berlin
Music: Advertunes/Dirk Nagel
Account Manager: Marén Echtermeyer/Dirk Walendy
Planner: Timo Schips
Director Of Photography: Mathias Schoeningh
Other Credits: Co-Director: Maximilian Erlenwein

English Description
The film, which is the centerpiece of a three week communications campaign on Facebook, dramatically focuses attention on the new "Ultimate SPEED“ racquet.“

The campaign to promote the new "Ultimate SPEED“ racquet began with a historic black and white photo on Facebook, which depicts two men playing tennis on the wings of an airplane and poses the question “Did any of you ever try this?”. HEAD began a dialogue with the Facebook community by hinting that it would try the experiment with one of its seasoned professionals. Novak Djokovic volunteered for the stunt, and three teaser spots were posted on HEADʼs Facebook page, on the ATP World Tour fanpage as well as on Novak Djokovicʼs Facebook wall. The teasers documented the preparation of the stunt and triggered hundreds of reactions from his fans within a very short period of time.

The highlight of the campaign followed with a four-minute short film and a 30-second TV spot, showing breathtaking images of the daring flight stunt. The films, which premiered on Facebook, Novakʼs official website the HEAD YouTube Brand Channel and on the US Tennis Channel, caused an immediate media buzz.