ABRAZO HEALTH CARE Film CHEST PAIN CACTUS

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CHEST PAIN CACTUS

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market United States
Released November 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ABRAZO HEALTH CARE
Product/Service: HEALTH CARE CENTRE
Production Company: BAILEY LAUERMAN, Lincoln, USA
Date of First Appearance: Nov 1 2010
Chief Creative Officer: Carter Weitz
Creative Director: Raleigh Drennon
Copywriter: Raleigh Drennon
Art Director: John Hayden/James Strange
Account Supervisor: Joan Hunt
Sound Design/Arrangement: Adam Kiser
Post Production: Adam Kiser
Animation: Outpost 12
Other Credits: Photographer: Steve Craft
English Description
Abrazo Health Care was new to the Phoenix area, and its newly acquired chain of five hospitals had very little brand recognition, expecially their emergency departments. To make a splash in this very competitive and crowded market, we decided to own one thing: chest pain. Instead of touting the typical “short wait times” and “our people make the difference” messaging of the competition, we made a one, clear bold statement. If you have chest pain, your choice should be Abrazo. So naturally, being Pheonix, we built a concept around a saguaro cactus having a heart attack.