Health Promotion Agency Film Bakery by GSL Promotus


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Industry Public Safety, Health & Hygiene
Media Film
Market New Zealand
Agency GSL Promotus
Creative Director Nick Mchugh
Art Director Will Farmer
Production Flying Fish
Director Christine Jeffs
Released December 2017

Credits & Description

Media: TV
Category: Public interest
Client: Health Promotion Agency
Agency: GSL Promotus
Production: Flying Fish
Country: New Zealand
Director: Christine Jeffs
Art Director: Will Farmer
Creative Director/ writer: Nick McHugh
Producer: Sam Attenborough
Account Director: Fiona Gore
Strategist: Leigh Graham
DoP: John Toon
Media: Brianna Mcleod
The “social” cigarettes you might think are harmless are actually leading you to regular smoking which has major impacts on your health and wellbeing. These ads show how cigarettes can seem appealing at first, before they show their sinister side.